The owner of a new pizzeria set the following marcom objective: "Make consumers aware of this new restaurant." This objective suffers from _____.
A) being unrealistic
B) not being quantitative and measurable
C) not being internally focused
D) not being externally consistent
E) being too specific

Question

The owner of a new pizzeria set the following marcom objective: "Make consumers aware of this new restaurant." This objective suffers from _____.
A) being unrealistic 
B) not being quantitative and measurable 
C) not being internally focused 
D) not being externally consistent 
E) being too specific

Quizplus · Accepted Answer

The objective "Make consumers aware of this new restaurant" lacks specificity in terms of how awareness will be measured or quantified, making it difficult to determine if the objective has been met.

The Owner of a New Pizzeria Set the Following Marcom