Which of the following promotional mix elements consists of activities that attempt to stimulate short-term buyer behavior?
A) sales promotion
B) advertising
C) publicity
D) personal selling
E) All of these are correct.

Question

Which of the following promotional mix elements consists of activities that attempt to stimulate short-term buyer behavior? 
A) sales promotion 
B) advertising 
C) publicity 
D) personal selling 
E) All of these are correct.

Quizplus · Accepted Answer

Sales promotion consists of activities such as coupons, discounts, contests, and free samples that are designed to encourage immediate purchase and stimulate short-term buyer behavior. Advertising, publicity, and personal selling focus more on promoting the product or brand image over a longer period of time.

Which of the Following Promotional Mix Elements Consists of Activities