Loyalty programs and creating brand experiences that make positive and lasting impressions are ways to _____.
A) speak with one voice
B) create synergy
C) build customer/brand relationships
D) start with the customer/prospect
E) reach consumers who cannot be reached through traditional mass media

Question

Loyalty programs and creating brand experiences that make positive and lasting impressions are ways to _____.
A) speak with one voice 
B) create synergy 
C) build customer/brand relationships 
D) start with the customer/prospect 
E) reach consumers who cannot be reached through traditional mass media

Quizplus · Accepted Answer

Loyalty programs and creating brand experiences both focus on building and strengthening the relationship between the customer and the brand. This is essential for creating a loyal customer base and increasing customer retention. It also helps to increase positive word-of-mouth recommendations from satisfied customers, which can lead to further growth and success for the brand.

Loyalty Programs and Creating Brand Experiences That Make Positive and Lasting