What does the phrase "speak with a single voice" mean?
A) Carefully select those tools that are most appropriate for the communications objective at hand.
B) Reach the target audience efficiently and effectively using touchpoints that fit the audience.
C) Successful marketing communications requires building relationships between brands and their consumers/customers.
D) All marketing communication elements should use the same endorser so that consumers do not get confused.
E) Coordination of messages and media is absolutely critical to achieving a strong and unified brand image and moving consumers to action.

Question

What does the phrase "speak with a single voice" mean? 
A) Carefully select those tools that are most appropriate for the communications objective at hand. 
B) Reach the target audience efficiently and effectively using touchpoints that fit the audience. 
C) Successful marketing communications requires building relationships between brands and their consumers/customers. 
D) All marketing communication elements should use the same endorser so that consumers do not get confused. 
E) Coordination of messages and media is absolutely critical to achieving a strong and unified brand image and moving consumers to action.

Quizplus · Accepted Answer

"Speak with a single voice" means that all marketing communication elements should coordinate their messages and media to achieve a strong and unified brand image. This is essential in moving consumers to action, as it avoids confusion and establishes a clear message.

What Does the Phrase "Speak with a Single Voice" Mean