By developing advertising messages based on teen situations,Right Guard Extreme is appealing to the teen audience.The company is relying on
A) selective exposure
B) selective retention
C) self-actualization
D) peer influence
E) double targeting

Question

Quizplus · Accepted Answer

The company is relying on peer influence to appeal to the teen audience by developing advertising messages that reflect teen situations. The brand is hoping to attract teenagers by making them feel that they can relate to the situations shown in the advertisements and that this product can help them fit in or be accepted by their peers.

By Developing Advertising Messages Based on Teen Situations,Right Guard Extreme