
Double targeting is an example of which method of segmentation?
A) psychographic segmentation
B) geographic segmentation
C) behavioural segmentation
D) gender segmentation
E) reference group segmentation
Correct Answer:
Verified
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Q20: Reference group or peer group for an
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A) Canada's intellectual elite
B)
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Q26: Psychographic segmentation examines individual lifestyles in terms
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Q29: Psychographic targeting helps advertisers create messages where
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