Psychographic targeting helps advertisers create messages where the personality of the target matches the
A) geographic region of the target
B) income of the target
C) benefits sought by the target
D) personality of the product
E) age group of the target

Question

Quizplus · Accepted Answer

Psychographic targeting aims to match the personality of the target audience with the personality of the product or brand being advertised. Therefore, the best answer is D, where the personality of the target matches the personality of the product. Options A, B, C, and E focus on different characteristics of the target audience, which may also be important but are not directly related to psychographic targeting.

Psychographic Targeting Helps Advertisers Create Messages Where the Personality of the Target