Motives are the conditions that prompt the action that is taken to
A) satisfy the need
B) determine market segments
C) design packaging
D) create store displays
E) create an image

Question

Quizplus · Accepted Answer

Motives are the internal conditions that prompt individuals to take action to satisfy their needs, desires or wants. Therefore, A is the best choice as it directly relates to the concept of motives. The other options (B, C, D, E) may be influenced by motives, but they are not specifically related to defining or characterizing motives themselves.

Motives Are the Conditions That Prompt the Action That Is