Question 1

When we choose a product due to the attractiveness of the requester,which of the following influences are we acting under?

Accepted Answer

Affinity refers to the influence of liking or being attracted to the person making the request. This can lead us to choose a product based on our positive feelings towards the requester, even if other factors like price or quality would normally be more important.

Question 2

Which of the five steps to consumer decision making 'may be triggered by discovering information about a product on social media,whether by user comments,influencer content,or advertising'?

Accepted Answer

The answer of Which of the five steps to consumer...

Question 3

The social shopping tool of shop together is associated most with which of the following tactics of influence?

Accepted Answer

The answer of The social shopping tool of shop together...

Question 4

The social shopping tool of deal directories is associated most with which of the following tactics of influence?

Accepted Answer

Deal directories usually offer limited time and quantity deals, which creates a sense of scarcity and urgency among shoppers. Scarcity is a tactic of influence that makes people feel that they need to take action before it's too late, and it often leads to impulse buying. Therefore, the social shopping tool of deal directories is most closely associated with the scarcity tactic of influence.

Question 5

In which of the following social shopping tools is the influence tactic of authority not used?

Accepted Answer

Geo-location programs do not inherently rely on authority as they are primarily used for location-based services rather than leveraging authoritative influence.

Question 6

Which of the following refers to a shopping companion who may help a consumer think through alternatives,make decisions,and validate purchasing choices?

Accepted Answer

A "purchase pal" is a term used to describe a shopping companion who assists a consumer in evaluating options, making decisions, and validating their purchasing choices.

Question 7

Which of the following refers to 'internet users who have browsed,researched or compared products digitally via any device whether or not they bought digitally'?

Accepted Answer

Digital shoppers refer to internet users who have browsed, researched or compared products digitally via any device whether or not they bought digitally. Internet shoppers and E-shoppers specifically refer to those who have made online purchases, while social shoppers are a subset of digital shoppers who use social media to inform their purchasing decisions. Therefore, option A is the best choice for the given description.

Question 8

Which of the following represent(s)utilitarian motives for social shopping?

Accepted Answer

Both A and B represent utilitarian motives for social shopping. Option A highlights the convenience and ease of shopping with more choices and better information, which can help consumers make more rational decisions. Option B highlights the access to opinions, recommendations, and referrals from others, which can further improve the efficiency of decision-making. Option C, sharing common interests with like-minded others, represents a social motive rather than a utilitarian one. Therefore, the best choice is D.

Question 9

What type of influence tactic are you engaging in when you buy a particular brand of shoes because the majority of your peers have done the same?

Accepted Answer

This is an example of social proof, where people base their decisions and actions on what others around them are doing.

Question 10

Which influence tactic is being used when marketers advertise a limited edition Xbox?

Accepted Answer

The influence tactic being used when marketers advertise a limited edition Xbox is Scarcity. This tactic emphasizes the limited availability of a product or service to create a sense of urgency and encourage people to take action.

Question 11

Which of the following represent(s)hedonic motives for social shopping?

Accepted Answer

Hedonic motives for social shopping include the sense of importance experienced when others wait on us, the thrill of the hunt, and the opportunities to share common interests with like-minded others. These aspects contribute to the pleasure and enjoyment derived from shopping, making all the options correct.

Question 12

In the context of social commerce,UGC (user generated content)includes which of the following?

Accepted Answer

User-generated content (UGC) encompasses a wide range of content types created by users rather than brands, including word-of-mouth impressions, ratings and reviews, and curated merchandise in user galleries. These elements are all integral to social commerce, as they contribute to the authenticity and community-driven aspects of the shopping experience.

Question 13

Which of the following best completes the sentence,'Social shopping provides utility to our shopping experience because it lowers our ______.'?

Accepted Answer

Social shopping integrates social experiences and influences into the shopping process, thereby reducing the perceived risk associated with purchases through user reviews, social media interactions, and peer recommendations.

Question 14

Shopping is how we acquire needed products and services,but social motives for shopping also are important.Which of the following best completes the sentence,'Shopping is an activity that we can perform for either ______ or ______ reasons?

Accepted Answer

Utilitarian reasons for shopping include acquiring necessary products and services, while hedonic reasons include social or emotional benefits such as entertainment, relaxation, or social interaction. Therefore, the best completion of the sentence would be "Shopping is an activity that we can perform for either utilitarian or hedonic reasons."

Question 15

Which psychological state may lead a gambler to say that they are betting the house only due to 'intellectual curiosity' rather than due to the thrill of betting?

Accepted Answer

Cognitive dissonance refers to the uncomfortable feeling that arises when a person holds two conflicting beliefs or values. A gambler who is aware of the negative consequences of betting the house but still engages in the behavior may try to rationalize their actions by convincing themselves that they are doing it out of intellectual curiosity rather than the thrill of betting. This helps to reduce the cognitive dissonance and justify their behavior to themselves.

Question 16

When we choose a product due to maintaining our own beliefs,attitudes,and past behaviors,which type of influence tactic are we acting on?

Accepted Answer

When we choose a product based on our own beliefs, attitudes, and past behaviors, we are acting on the influence tactic of consistency. This means that we prefer to remain consistent with our past choices and behaviors, and are more likely to select products and brands that align with our previous preferences.

Question 17

Which of the following enables people,both networks of buyers and sellers,to participate actively in the marketing and selling of products and services in online marketplaces and communities?

Accepted Answer

Social commerce enables people to participate actively in the marketing and selling of products and services in online marketplaces and communities by leveraging social media and online networking platforms. E-commerce and online shopping refer to buying and selling products and services online but do not necessarily involve social interaction. Social shopping typically refers to the experience of shopping with friends or family online, but it does not involve the active participation of buyers and sellers in marketing and selling activities.

Question 18

Which of the following refers to 'the active participation and influence of others on a consumer's decision-making process,typically in the form of opinions,recommendations,and experiences shared via social media'?

Accepted Answer

Social shopping refers to the active participation and influence of others on a consumer's decision-making process, typically in the form of opinions, recommendations, and experiences shared via social media. E-commerce refers to buying and selling products or services online. Social commerce is a broader term that includes using social media to drive commerce, including advertising and marketing. Online shopping refers to the act of purchasing products or services online.

Question 19

Which type of influence tactic is being used when companies run promotions that make you feel like you will miss out if you do not buy a product or service?

Accepted Answer

The influence tactic being used in this scenario is scarcity. Companies try to create a sense of urgency or demand for their products or services by promoting limited availability or time-sensitive offers, making customers believe they will miss out if they do not act quickly. This tactic relies on the principle that people often value things more when they are scarce or exclusive.

Question 20

In which of the following social shopping tools is the influence tactic of social proof not used?

Accepted Answer

Brand butler services typically do not rely on social proof as they are usually personalized services provided by the brands themselves rather than a platform for user-generated content and opinions.

Quiz 9: Social Commerce