Question 1

______ are created,shared,and sustained by community members because they promote behavior that benefits the collective.

Accepted Answer

Social norms are unwritten rules or expectations about how individuals should behave in a group. They are created and sustained by community members and promote behavior that benefits the collective. Examples include social norms around punctuality, honesty, and respect for authority. Moderators, guidelines, standards of behavior, and regulations can all contribute to the creation and enforcement of social norms, but they are not social norms themselves.

Question 2

Which of the following suggests that social networks will be more effective if there is a way to activate relationships among people and objects?

Accepted Answer

Social object theory suggests that social networks will be more effective if there is a way to activate relationships among people and objects. This theory emphasizes the importance of shared interests or objects in bringing people together and facilitating social connections. The other options do not directly relate to this idea.

Question 3

Michelle posts a picture of her engagement ring on Facebook this past weekend and her brother,best friend,intramural volleyball teammates and many more post comments and like the picture to congratulate her.In social network terms,this exchange of pictures and comments on Facebook represents which of the following?

Accepted Answer

B

Question 4

Which of the following completes the sentence,'Members of a social network are known as ______ and are connected by their ______'.

Accepted Answer

Members of a social network are commonly referred to as nodes, and they are connected by their ties, which are the relationships between them in the network.

Question 5

Which of the following best defines a niche market?

Accepted Answer

A niche market is a small, specialized segment of the market that caters to the specific needs of a particular group of customers. Option C best defines a niche market as it mentions offering a relatively small number of items to loyal buyers, which is a characteristic of niche markets.

The other options do not fully capture the definition of a niche market; A describes a community, B describes a social graph, D describes a registration process, and E describes expectations for behavior without focusing on the market aspect.

Question 6

Which of the following terms identifies a group of people who come together for a specific purpose,who are guided by community policies,and who are supported by internet access that enables virtual communication?

Accepted Answer

An online community is a group of people who come together for a specific purpose, such as sharing information or discussing a common interest, and are supported by internet access that enables virtual communication. They are guided by community policies, which can help to maintain order and ensure that members adhere to certain standards of behavior. An online community may be open access or restricted, depending on the nature of the group and its goals. Influence networks, democracy, and media democratization are related concepts but do not necessarily refer specifically to online communities.

Question 7

What is another name for an online community?

Accepted Answer

A cyberplace refers to a virtual space or online platform where people can connect and interact with each other, thus making it another suitable name for an online community.

Question 8

Which online community characteristic specifies that communities thrive on communications among members?

Accepted Answer

Conversations among members are a key characteristic of online communities. Without communication, a community cannot thrive and fulfill its purpose.

Question 9

Social networks can be diagrammed to illustrate the interconnections of network units.LinkedIn members represent ______ who are connected via ______.

Accepted Answer

In this context, the individuals or entities on LinkedIn are the nodes, while the connections that exist between them (such as their professional connections) are the ties. Therefore, option B is the best choice.

Question 10

Which term refers to the narrow,deep focus of social networking sites that differentiate themselves because they center on some common hobby,interest,or characteristic that draws members to the site?

Accepted Answer

Vertical networks are specialized social networking sites that focus on a specific industry, hobby, or interest, allowing users with similar interests to connect and share relevant content.

Question 11

Which of the following terms represents the flows of communication that go in many directions at any point in time and often on multiple platforms of social media?

Accepted Answer

Media multiplexity refers to the complex flows of communication that take place across multiple platforms (e.g. social media, email, instant messaging, etc.) in many directions simultaneously.

B) Vertical networks refer to hierarchical structures of communication, where information flows from top to bottom or bottom to top. 
C) Small-world networks refers to a network with dense local clusters or groups of people who are connected to others beyond their immediate network. 
D) Media democratization refers to the trend towards greater accessibility and availability of media tools and platforms for individuals to create and share content. 
E) Six degrees of separation refers to the idea that any two people in the world are connected by six or fewer steps of social connections. It does not specifically refer to the flows of communication on social media platforms.

Question 12

Which of the following does not represent an object?

Accepted Answer

In the context of object-oriented programming or digital representation, an object typically refers to a data structure that represents a specific entity with attributes and behaviors. While URLs, dogs, secrets, and places can be represented as objects in their respective platforms (Diigo, Dogster, Whisper, FourSquare) because they have attributes and can have actions performed on them, faces on Facebook are not represented as standalone objects. Instead, faces might be part of a larger object, such as a photo or a user profile, but they are not independently treated as objects within the platform's data structure.

Question 13

Vertical networks are sites designed around object sociality.They are most comparable to ______ in the physical world.

Accepted Answer

Vertical networks are designed to cater to a specific niche of users sharing a common interest or goal. They resemble niche markets - physical markets that cater to a specific subset of consumers with unique preferences or needs. The other options are not directly related to the concept of object sociality or vertical networks.

Question 14

Which of the following ties the site relationships to a specific object,such as photos of people's dogs or bookmarked websites that provide details about the history of alternative music?

Accepted Answer

Object sociality refers to how relationships on a site are tied to a specific object, such as photos or bookmarked websites. The other options, momentum effect, reputational capital, legitimate power, and media multiplexity, do not directly relate to this concept.

Question 15

Which of the following refers to the effect that people experience when they interact with a computer-mediated or computer-generated environment?

Accepted Answer

Presence refers to the feeling of "being there" in a computer-mediated or computer-generated environment. It is the sense that the environment is surrounding the user and that the user is "present" within it.

Question 16

Michelle has a conversation online with Mike,a prospective dating partner on Match.com.During the chat,they arrange to meet at Starbucks for coffee.In social network terms,which of the following is Michelle and Mike's online chat?

Accepted Answer

Michelle and Mike's online chat can be considered an interaction since they are communicating and engaging in conversation with each other. The fact that they arranged to meet in person also suggests that their communication has led to a potential real-world connection, making it an even more significant interaction. None of the other options (social contract, node, tie, meetup) accurately capture the nature of this online chat.

Question 17

Which of the following best defines an open access site?

Accepted Answer

An open access site is one that allows anyone to participate without registration or identification.

Question 18

Rules that govern behavior are also known as which of the following?

Accepted Answer

Norms refer to the unwritten rules or expectations that govern behavior in a particular social setting or culture. They dictate what is considered appropriate and inappropriate behavior and help to maintain social order and cohesion.

Question 19

Which of the following completes the sentence,'A set of socially relevant nodes connected by one or more relations is a ______'.

Accepted Answer

A set of socially relevant nodes connected by one or more relations refers to a social network. Choices A, C, D, and E are not directly related to the concept of a social network.

Question 20

Which online community characteristic specifies that virtual communities need norms in order to operate?

Accepted Answer

Standards of behavior refer to the norms that are necessary for a virtual community to operate effectively. These norms govern how members interact with each other and what is considered acceptable behavior within the community. Without these norms, the community may struggle to maintain order and may experience conflicts between members.

Quiz 3: Network Structure and Group Influences in Social Media