When a consumer expends just enough effort to make a decision that is acceptable but not necessarily optimal,this is called what?
A)Information overload.
B)Heuristics.
C)Cognitive bias.
D)Satisfice.
E)None of these.

Question

Quizplus · Accepted Answer

The term used to describe the phenomenon where a consumer expends just enough effort to make a decision that is acceptable but not necessarily optimal is "satisfice". This means that the consumer is willing to settle for a good enough option rather than spending the additional effort to identify the best possible option.

When a Consumer Expends Just Enough Effort to Make a Decision