In which stage of the consumer decision making process do social media users rely least on social commerce?
A)Problem recognition.
B)Information search.
C)Alternative evaluation.
D)Purchase.
E)Post-purchase evaluation.

Question

Quizplus · Accepted Answer

Purchase is the stage where social media users rely the least on social commerce because they prefer to complete transactions on third-party websites or through traditional brick-and-mortar stores. Social media is primarily used for research and information gathering during the earlier stages of the decision-making process.

In Which Stage of the Consumer Decision Making Process Do