According to Forrester's Social Technographics Model a ______ score measures the extent to which the target audience uses social media to learn about new brands as well as how likely they are to spread the word about their favorite products and services.
A)Discover.
B)Explore.
C)Use.
D)Ask.
E)Engage.

Question

Quizplus · Accepted Answer

Discover score measures the extent to which the target audience uses social media to learn about new brands as well as how likely they are to spread the word about their favorite products and services.

According to Forrester's Social Technographics Model a ______ Score Measures