Which of the following may explain Gartner's claim that half of all social media campaigns fail?
A)Firms often use the wrong budgeting techniques.
B)Social strategy is not matched to the target audience.
C)Firms tend to use secondary research.
D)Competitors run counter-campaigns to mitigate their influence.
E)None of the above.

Question

Quizplus · Accepted Answer

Gartner suggests that the failure of social media campaigns may be because firms do not match their social strategy with the target audience, indicating poor targeting or messaging. The other options listed are not mentioned as potential explanations for the failure of half of all social media campaigns.

Which of the Following May Explain Gartner's Claim That Half