According to Forrester's Social Technographics Model a ______ score gauges whether social media will be useful to build customer relationships.
A)Discover.
B)Explore.
C)Use.
D)Ask.
E)Engage.

Question

Quizplus · Accepted Answer

According to Forrester's Social Technographics Model, the "Engage" score gauges whether social media will be useful to build customer relationships. This score measures how likely customers are to engage with brands on social media, which is a key factor in building and maintaining strong customer relationships.

According to Forrester's Social Technographics Model a ______ Score Gauges