Question 1

______ are online hosts that enable site members to construct and maintain profiles,identify other members with whom they are connected,and participate by consuming,producing,and/or interacting with content provided by their connections.

Accepted Answer

Social networking sites allow users to create a profile and connect with other members. They offer a platform for consuming, creating and sharing content, and interacting with others in the network.

Question 2

Which of the following applies to Forums?

Accepted Answer

All of these options describe the characteristics of Forums. They are one of the oldest forms of social media and provide an interactive, online version of a bulletin board where members participate by posting content, including questions, opinions, news, and photos. The focus of forums is entirely on discussions among members.

Question 3

Which of the following defines Web 1.0 and Web 2.0?

Accepted Answer

Both A and B define Web 1.0 as a network of information where data producers primarily serve information to passive consumers. On the other hand, both C and D define Web 2.0 as a network that connects people in addition to information and enables interactivity and user control. Therefore, the correct answer is E, which includes all of the above.

Question 4

Which of the following completes the statement,'Devices will be contextually,socially,and network aware and be able to dynamically create social connections between each other and connected people in order to offer services to each other and to jointly solve problems.In other words,social media will eventually serve to support ______'.?

Accepted Answer

The statement mentions that devices will create social connections and jointly solve problems. This requires collective intelligence, where groups of individuals or devices work together to achieve a shared goal. Therefore, the best choice to complete the statement is 'collective intelligence.'

Question 5

Which of the following best completes the statement,'Organizations use ______ to benefit from the collective wisdom of crowds,but ______ ensures that there is sufficient participation for the ______ solution to be a good one.' ?

Accepted Answer

Crowdsourcing utilizes the collective wisdom of crowds, and the network effect ensures that as more people participate, the value of the crowdsourced solution increases, making it a better solution.

Question 6

Email,surface mail,telephone,and face-to-face conversations are examples of which type of media?

Accepted Answer

Personal media involves direct communication between two individuals, such as email, surface mail, telephone, and face-to-face conversations. These forms of communication allow for personalized and targeted messaging, making them suitable for individual communication needs.

Question 7

Which of the following completes the phrase,'______ are collaborative online workspaces that enable community members to contribute to the creation of a useful and shared resource.'?

Accepted Answer

Wikis are specifically designed to facilitate collaboration amongst community members to create and maintain a shared resource. Forums, threads, blogs, and networks are online platforms that can be used for communication and collaboration, but they are not solely focused on the creation of a shared resource in the same way that wikis are.

Question 8

Which of the following is not a piece that makes up the infrastructure of social media's techno-social system?

Accepted Answer

Backchannels are not considered a primary component of the infrastructure of social media's techno-social system. The main components include the participants (users), the social channels and vehicles (platforms), the software that enables these platforms to function, and the devices through which users access social media. Backchannels, while they can play a role in communication and information flow within social media, are not a foundational infrastructure element in the same way as the other options listed.

Question 9

Which of the following best describes this situation: 'Amazon's ability to recommend books to you based upon what other people with similar interests bought in the past gets better as it tracks more and more people who enter search queries and make purchases.' ?

Accepted Answer

The situation described is an example of the network effect, where the value of a product or service increases as more people use it. As Amazon tracks more people and their purchasing behavior, the recommendations become more accurate and useful, increasing the value of the service for all users. While there are elements of crowdsourcing, collective intelligence, and algorithmic tracking involved, the primary concept at play here is the network effect.

Question 10

Which model's goal is to attract an audience's attention and then stop the program to deliver a commercial message?

Accepted Answer

The interruption-disruption model is designed to interrupt the audience's attention with commercial messages that are delivered during a program, which is then temporarily stopped to display the ads. This model is commonly used in traditional broadcast media like television and radio.

Question 11

Which form of marketing is characterized by improvements in interactivity and measurement,whilst retaining its primarily vertical flow of power in its channels of communication and distribution?

Accepted Answer

Tradigital marketing is characterized by the combination of traditional and digital marketing, where there is a mix of offline and online channels. It emphasizes interactivity and measurement while retaining a primarily vertical flow of power in communication and distribution channels. Social media marketing and participation marketing are more focused on two-way communication and empowering consumers, while traditional and push marketing lack the interactivity and measurement of modern marketing approaches.

Question 12

While social networks met the need for online communities,______ made it possible for people to share their content,user-generated content (UGC),without the barriers and gatekeeping of traditional broadcast models.

Accepted Answer

Social publishing platforms such as YouTube, Instagram, and TikTok allowed users to share their own content without the need for traditional gatekeeping and broadcasting models.

Question 13

______ describe channels of social media that focus upon relationships and the common activities people participate in with others who share the same interest or identification.?

Accepted Answer

Social communities describe the channels of social media that focus upon relationships and common activities people participate in with others who share the same interest or identification. Examples of social communities include Facebook groups, subreddits on Reddit, and forums on websites. Social identities (A) refer to the way individuals define themselves in relation to social categories or groups. Social presences (B) refer to the way individuals present themselves online through their profiles, posts, and interactions. Social connections (D) refer to the relationships individuals have with other people on social media, such as friends, followers, and connections. None of these options comprehensively describe channels of social media that focus upon relationships and common activities people participate in with others who share the same interest or identification, making option E incorrect.

Question 14

Which of the following completes the statement,'______ makes it possible for people and machines to collaborate.'?

Accepted Answer

The answer of Which of the following completes the statement,'______...

Question 15

Which of the following does not characterize tradigital marketing?

Accepted Answer

Tradigital marketing is characterized by attention gained via interruption, not orientation.

Question 16

Which of the following is not included in the LARA framework that is used as part of a company's service recovery?

Accepted Answer

The LARA framework includes Listening to customer conversations, Analyzing customer conversations, Relating information to the company's existing information, and Acting on customers' conversations. It does not include acting on the company's needs.

Question 17

Which of the following best completes the statement,'Social media enable ______ in the form of communicating,creating,joining,collaborating,working,sharing,socializing,playing,buying and selling,and learning within interactive and interdependent networks.'?

Accepted Answer

The statement is describing various forms of active participation that social media enable, such as communicating, creating, joining, collaborating, working, sharing, socializing, playing, buying and selling, and learning. Passive participation (B) would not adequately describe the level of engagement involved in these activities, and virtual participation (C) and social participation (D) are not specific enough to accurately describe the types of activities mentioned. Therefore, A is the best choice as it accurately and specifically describes the type of participation enabled by social media in the statement.

Question 18

Which of the following completes the sentence,'Within each medium,marketers can choose specific ______ to place a message.'?

Accepted Answer

"Vehicles" refers to specific channels or platforms within a medium where marketers can place their message.

Question 19

Which of these three core types of media do marketers have access to when it comes to acquiring space in media to distribute brand messages?

Accepted Answer

The three core types of media that marketers have access to for acquiring space to distribute brand messages are paid media (bought), owned media (owned), and earned media (earned). Paid media refers to advertising space that is bought, such as display ads or sponsored social media posts. Owned media refers to channels that a company has control over, such as their website, social media profiles, or email newsletters. Earned media refers to any publicity or media coverage that a brand has earned through word-of-mouth or organic media coverage.

Question 20

Which of the following best completes the statement,'The social media value chain illustrates the ______ of social media participants and the ______ that make those activities possible.'?

Accepted Answer

The social media value chain illustrates the core activities of social media participants and the components that make those activities possible, highlighting the essential functions and the structural elements supporting them.

Quiz 1: The Social Media Environment