_____ is the process for planning,executing,evaluating,and controlling the use of the various promotional-mix elements to effectively communicate with target audiences.
A)Integrated advertising marketing
B)Integrated marketing communications management
C)Market auditing
D)Situation analysis
E)Communications process accounting

Question

Quizplus · Accepted Answer

Integrated marketing communications management is the process of planning, executing, evaluating, and controlling the use of various promotional-mix elements to effectively communicate with target audiences. It involves managing advertising, public relations, sales promotion, personal selling, and direct marketing to create a consistent and coordinated message that resonates with the brand's values and the target audience's interests. This approach ensures that all communication efforts work together to achieve the overall marketing objectives.

_____ Is the Process for Planning,executing,evaluating,and Controlling the Use of the Various