Which of the following organizations is most likely to rely heavily on personal selling?
A)marketers of packaged goods products like detergent,cake mixes,and sugar
B)the hotel and restaurant industry
C)governmental regulatory agencies
D)business-to-business marketers of robotic surgical equipment
E)a retailer that sells professional sports uniforms

Question

Quizplus · Accepted Answer

Business-to-business marketers of high-tech equipment like robotic surgical equipment typically require personal selling to communicate the benefits and complexities of their products to potential buyers.

Which of the Following Organizations Is Most Likely to Rely