In response to allegations that it charged African-Americans higher mortgage rates than others,the mortgage lender created a mystery shopper program in which it sent out African-American customers to report on their experience with the firm's lending offices.Their reports were released to the news media.This is an example of:
A)public relations
B)advertising
C)media-selling
D)sales promotion
E)cause marketing

Question

Quizplus · Accepted Answer

This situation is an example of public relations. The company is using a tactic to improve its public image and address negative allegations by showing that it is taking action and making efforts to ensure fair treatment for all customers regardless of race.

In Response to Allegations That It Charged African-Americans Higher Mortgage