According the DAGMAR model,which of the following is NOT a characteristic of a good objective?
A)A good objective is concrete and measurable.
B)A good objective specifies the target audience.
C)A good objective includes benchmark positions and the degree of change sought.
D)A good objective specifies a time period for accomplishment.
E)A good objective is based on sales results.

Question

Quizplus · Accepted Answer

The DAGMAR model emphasizes that a good objective should be based on the communication task to be accomplished, not on sales results. The objective should focus on changing consumer attitudes or behavior, not on financial outcomes. Therefore, option E is not a characteristic of a good objective according to the DAGMAR model.

According the DAGMAR Model,which of the Following Is NOT a Characteristic