For which of the following advertising communication tasks should the specified time period required be the longest?
A)creating brand awareness
B)increasing brand awareness levels
C)creating knowledge regarding a brand attribute
D)increasing knowledge levels about a brand attribute
E)repositioning a brand

Question

Quizplus · Accepted Answer

Repositioning a brand is a complex task that involves changing consumers' perceptions of a brand's identity and characteristics. It requires a longer time period compared to other advertising communication tasks such as creating or increasing brand awareness or knowledge about a brand attribute, as these tasks involve introducing or reinforcing simple associations with a brand. Repositioning, on the other hand, requires a deeper understanding of the brand's target audience, competitors, and market context.

For Which of the Following Advertising Communication Tasks Should the Specified