Which of the following is NOT an example of a common criticism of DAGMAR?
A)It ignores communications objectives.
B)It is difficult to implement.
C)It is a costly and time-consuming process.
D)It runs counter to the belief that the function of advertising is to create sales.
E)It inhibits creativity.

Question

Quizplus · Accepted Answer

This is not a criticism of DAGMAR, but rather a misconception about its approach. DAGMAR does define specific communications objectives that must be achieved before moving on to more sales-focused objectives.

Which of the Following Is NOT an Example of a Common