Advertisers create emotional advertising appeals by:
A)using humorous advertisements
B)using sexual appeals
C)using transformational advertising
D)creating favorable mood states
E)doing all of the above

Question

Quizplus · Accepted Answer

Advertisers create emotional advertising appeals by using a combination of humorous advertisements, sexual appeals, and transformational advertising, all with the goal of creating favorable mood states in the audience. By using a variety of emotional appeals, advertisers can connect with consumers on a deeper level and increase the likelihood of them purchasing the product or service being advertised.

Advertisers Create Emotional Advertising Appeals By