Which of the following statements provides a reason for why marketers may use emotional appeals?
A)The favorable feeling created by the appeal may transfer to the brand.
B)Emotional appeals can create favorable mood states,which make consumers more receptive to an advertising message.
C)Research has proven that emotional messages are better remembered than non-emotional messages.
D)Emotional appeals can create feelings or images that are activated when consumers use the brand.
E)All of the above are reasons why a marketer may use an emotional appeal.

Question

Quizplus · Accepted Answer

All of the options listed are valid reasons as to why marketers may use emotional appeals. These appeals can create a favorable feeling towards the brand, make consumers more receptive to the message, improve brand recall, and create an emotional attachment to the brand that is activated when the consumer uses it.

Which of the Following Statements Provides a Reason for Why