Consumers perceive Maytag appliance as dependable.Consumers have assigned a _____ to the brand.
A)product benefit
B)personality
C)product features
D)unique selling proposition
E)market rank

Question

Quizplus · Accepted Answer

Maytag has been consistently promoting the dependability of their appliances over the years, thus building a brand personality of trustworthiness and reliability in the minds of consumers.

Consumers Perceive Maytag Appliance as Dependable