The proprietary research technique developed by the McCann-Erickson Worldwide agency that helps evaluate how consumers feel about brands and the nature of their relationship with them is known as:
A)focus group research.
B)transformational research.
C)emotional bonding.
D)psychographics.
E)ethnographics.

Question

Quizplus · Accepted Answer

Emotional bonding is a proprietary research technique developed by McCann-Erickson Worldwide to evaluate consumer feelings and relationships with brands.

The Proprietary Research Technique Developed by the McCann-Erickson Worldwide Agency