An index number of 100 means the:
A)use of the product is proportionately greater in that segment than in one that is average
B)segment being analyzed is average
C)use of the product is proportionately fewer in that segment than in one that is average
D)probability of wasted coverage is 100 percent
E)the probability of success in this market is 100 percent

Question

Quizplus · Accepted Answer

An index number of 100 indicates that the segment being analyzed is average, as it represents a proportionate usage of the product compared to the average usage in all segments. Index numbers above 100 would indicate greater usage in the segment, while numbers below 100 would indicate lower usage. Therefore, option A and C are incorrect. Wasted coverage and probability of success are not related to index numbers, making options D and E incorrect.

An Index Number of 100 Means The