Many advertisers are interested in consumers' engagement with products,suggesting:
A)the more engaged consumers are,the more likely they will marry a brand
B)people who are engaged to be marry are a better market segment than consumers who are not engaged to be married
C)that market tests reflect how infatuated consumers are with today's new media
D)advertising continuity will lead to greater average pulsing frequency
E)the more engaged consumers are with an ad,the more likely they are to avoid duplicated reach flighting

Question

Quizplus · Accepted Answer

Advertisers believe that when consumers are engaged with a product, they are more likely to become loyal to the brand, which is like being married to it. Therefore, the more engaged the consumers are, the more likely they are to marry the brand.

Many Advertisers Are Interested in Consumers' Engagement with Products,suggesting