Which of the following does NOT limit radio's effectiveness as an advertising medium?
A)limited research data on listening audiences
B)difficulty in retaining listener attention to commercials
C)chaotic buying procedures when using radio on a nationwide basis
D)flexibility in producing and scheduling commercials
E)creative limitations because of the absence of a visual image

Question

Quizplus · Accepted Answer

Flexibility in producing and scheduling commercials is actually an advantage of radio as an advertising medium, rather than a limitation. The other options listed can be limiting factors for radio advertising.

Which of the Following Does NOT Limit Radio's Effectiveness as an Advertising