Which of the following is NOT an advantage of radio as an advertising medium?
A)low cost
B)audience selectivity
C)flexibility
D)listener fragmentation
E)great number of integrated marketing opportunities

Question

Quizplus · Accepted Answer

Listener fragmentation refers to the fact that radio audiences are often spread out and difficult to target effectively. This is a disadvantage of radio as an advertising medium, not an advantage. The other options, including low cost, audience selectivity, flexibility, and integrated marketing opportunities, are all advantages of radio advertising.

Which of the Following Is NOT an Advantage of Radio