Why Do Advertisers Use the Image Transfer Process in Radio

Why do advertisers use the image transfer process in radio advertising?

A) to take advantage of vivid musical messages to create images in the mind of radio listeners
B) to establish the video image of a television commercial and then use the audio portion of the TV commercial as the basis for a radio campaign
C) to transfer the image created by a radio commercial to the point-of purchase
D) to transfer the image of celebrities to the advertised brand
E) to create brand loyalty through the use of multisensory imaging