The Heart-wear example shows:
A)the value of measuring the effectiveness of various IMC efforts.
B)how a small firm can increase its advertising budget
C)magazine advertising is no longer effective
D)the coordination of Internet advertising with targeted billboard advertising
E)all of the above

Question

Quizplus · Accepted Answer

The Heart-wear example highlights the importance of measuring the effectiveness of various IMC efforts, such as combining billboard advertising with targeted Internet advertising. This helps small firms like Heart-wear allocate their advertising budget wisely and maximize the impact of their advertising efforts. There is no mention in the example that magazine advertising is no longer effective or how a small firm can increase its advertising budget.

The Heart-Wear Example Shows