A number of studies have been implemented to determine the combined effects of two or more media.Most of these studies have demonstrated:
A)television advertising is still the best media option
B)the impact of the Internet on radio advertising
C)a higher effectiveness when multiple media are employed
D)overlap and inconsistent reach minimize the impact of multiple media simultaneously
E)all of the above

Question

Quizplus · Accepted Answer

Most studies have shown that employing multiple media at the same time leads to a higher effectiveness compared to using a single medium. This means that combining different media channels can work better in promoting a product or service.

A Number of Studies Have Been Implemented to Determine the Combined