Which of the following statements describes a disadvantage associated with theater testing of ads?
A)The environment is too artificial.
B)The group effect may cause some to react to an ad when they would not have ordinarily.
C)The setup will be viewed as phony by many participants.
D)Participants will answer like they think they're supposed to not as a reflection of how they really feel.
E)All of the above are disadvantages associated with theater testing.

Question

Quizplus · Accepted Answer

All of the statements are disadvantages associated with theater testing, including the artificial environment, the group effect, the perception of phoniness, and the potential for participants to answer in a way they think they should instead of reflecting their true opinions.

Which of the Following Statements Describes a Disadvantage Associated with Theater