_____ is the laboratory method of pretesting ads which exposes a group of respondents to both control and test advertisements presented together in a portfolio.
A)The DAR test
B)Portfolio testing
C)Dummy testing
D)The Flesch test
E)Commercial testing

Question

Quizplus · Accepted Answer

Portfolio testing is the laboratory method of pretesting ads which exposes a group of respondents to both control and test advertisements presented together in a portfolio. The respondents are then asked to go through the portfolio and give their feedback on each ad.

_____ Is the Laboratory Method of Pretesting Ads Which Exposes