_____ distinguishes between alpha activity in the left and right sides of the brain and is used to determine how an ad is affecting the mental processes of the individual viewing it.
A)Cerebral response testing
B)Gamma activity
C)Pupillometrics
D)Beta activity
E)Hemispheric lateralization

Question

Quizplus · Accepted Answer

Hemispheric lateralization refers to the distinction between the functions of the left and right hemispheres of the brain, including differences in alpha activity, which can be used to assess how an ad affects mental processes.

_____ Distinguishes Between Alpha Activity in the Left and Right