Which of the following statements is true of direct marketing?
A)Traditionally, it has not been considered an element of the promotional mix.
B)It is synonymous with direct mail.
C)The rapid growth of the Internet is discouraging the growth of direct marketing.
D)It is seldom, if ever, used by companies that have an external sales force.
E)It is less direct when compared to mail-order catalogs.

Question

Quizplus · Accepted Answer

Direct marketing has traditionally not been considered a part of the promotional mix, which typically includes advertising, sales promotion, public relations, personal selling, and direct marketing.

Which of the Following Statements Is True of Direct Marketing