Which of the following is true of direct-response advertising?
A)It encourages consumers to purchase straight from the manufacturer.
B)It targets wholesalers, retailers, and other members of the supply chain.
C)It is also known as primary-demand advertising.
D)It primarily targets professionals such as doctors, lawyers, and engineers.
E)It does not use the Internet as a means of advertising.

Question

Quizplus · Accepted Answer

Direct-response advertising is designed to encourage consumers to make a purchase directly from the manufacturer, often through a specific call-to-action such as a phone number or website.

Answer: C 
 Primary-demand advertising is a type of advertising that is designed to stimulate demand for an entire product category rather than a specific brand. Direct-response advertising is not the same as primary-demand advertising.

Therefore, the correct answer is A.

Which of the Following Is True of Direct-Response Advertising