Which of the following is true of integrated marketing communication?
A)It does not include sales promotion.
B)It calls for a "big picture" approach to promotional activities.
C)It segregates and highlights various independent promotional activities.
D)It is also typically referred to as mobile marketing.
E)It relies on mass-media advertising.

Question

Quizplus · Accepted Answer

Integrated marketing communication (IMC) calls for a "big picture" approach to promotional activities with the aim of creating a seamless and consistent brand message across all marketing channels. This means that all promotional activities such as advertising, public relations, sales promotion, personal selling, and direct marketing are coordinated and work together to achieve marketing objectives.

Which of the Following Is True of Integrated Marketing Communication