The process of assimilating mass-media advertisements with other promotional elements such as direct marketing, public relations, and sales promotion is known as
A)media fragmentation.
B)micromarketing.
C)integrated marketing communications.
D)social media.
E)digital advertising

Question

Quizplus · Accepted Answer

The process described in the question is referred to as integrated marketing communications (IMC), which involves coordinating and integrating various marketing communication channels and tools for maximum impact and consistency of message. Media fragmentation, micromarketing, social media, and digital advertising are all related concepts but do not fully capture the specific process described in the question.

The Process of Assimilating Mass-Media Advertisements with Other Promotional Elements