Earned media refers to channels of marketing communication that a company controls, such as its websites, blogs, and mobile apps as well as social media channels such as Facebook, Twitter, Instagram, and YouTube.

Question

Quizplus · Accepted Answer

This statement is incorrect. Earned media refers to channels of marketing communication that a company does not control, such as media coverage, word of mouth, and viral content. Owned media refers to channels that a company controls, such as its websites, blogs, and social media channels.

Earned Media Refers to Channels of Marketing Communication That a Company