The central theme of the concept of _____ is that all of an organization's promotional elements and marketing activities reach out consistently and in a unified manner with its customers.
A)the marketing mix
B)exchange
C)integrated marketing communications
D)the promotional mix
E)cumulative prospect theory

Question

Quizplus · Accepted Answer

The central theme described in the question is that of integrated marketing communications (IMC), which emphasizes the coordination and alignment of an organization's various promotional tactics in order to convey a consistent message to customers. The other answer choices (marketing mix, exchange, promotional mix, cumulative prospect theory) do not adequately capture this specific concept.

The Central Theme of the Concept of _____ Is That