Which of the following is best defined as a group whose presumed perspectives or values are used by an individual as the basis for his or her judgments, opinions, and actions?
A)alpha-consumer group
B)focus group
C)reference group
D)demographic group
E)cultural sect

Question

Quizplus · Accepted Answer

A reference group is a group of people whose opinions, values, or behaviors are used by an individual as a guide for his or her own judgments, opinions, or actions. This group could be family, friends, or colleagues who are influential in shaping an individual's buying decisions, product preferences or even behavior.

Which of the Following Is Best Defined as a Group