Which of the following is true of cross-disciplinary research?
A)It has been criticized for ignoring various behavioral stimuli such as motivation and culture.
B)It fails to provide room for experimentation and remains a theorized ideology.
C)It provides a greater understanding of consumer behavioral through neo-violence and neo-social theories.
D)It fails to provide a better understanding of the role of cultural significance in advertising.
E)It is better suited for the study of consumers because it takes into account their complexity and multidimensionality.

Question

Quizplus · Accepted Answer

Cross-disciplinary research takes into account the complexity and multidimensionality of consumers, which makes it better suited for the study of consumers. Option A is incorrect because cross-disciplinary research actually takes into account various behavioral stimuli, including motivation and culture. Option B is incorrect because cross-disciplinary research involves experimentation and is not just a theorized ideology. Option C is incorrect because neo-violence and neo-social theories are not the only theories used in cross-disciplinary research, and they do not necessarily provide a greater understanding of consumer behavior. Option D is incorrect because cross-disciplinary research does take into account cultural significance in advertising.

Which of the Following Is True of Cross-Disciplinary Research