Which of the following is the most relevant internal psychological process associated with the postpurchase evaluation stage of the consumer decision-making process?
A)motivation
B)perception
C)assimilation
D)learning
E)disintegration

Question

Quizplus · Accepted Answer

Learning is the internal psychological process that is most relevant to the post-purchase evaluation stage of consumer decision-making. During this stage, the consumer evaluates their experience with the product and learns from it whether they made a good or bad decision. The process of learning affects the consumer's future purchase decisions and influences their perception of the brand.

Which of the Following Is the Most Relevant Internal Psychological