Which of the following statements describes a situation in which marketer-induced problem recognition was used?
A)Shopaholic, a clothing and accessories brand, sends newsletters to all its customers at the end of each summer, stating that their existing wardrobe might be out of style.
B)Ken buys a battery charging case after purchasing a smartphone.
C)Casey purchased Hair Care shampoo but switched to Rejuvenate shampoo when he found that the shampoo contained extensive chemicals.
D)Upgraded, an electronics store, recently sold goods at discounted prices to people who registered themselves on the company's website.
E)Patrick hurt his toe while jogging and realized that his sports shoes were torn.He went to the store to purchase a new pair of shoes.

Question

Quizplus · Accepted Answer

Shopaholic's newsletters suggest to customers that their current wardrobe might be out of style and encourage them to consider purchasing new items, thereby inducing problem recognition.

Answer: B, C, D, and E all do not involve marketer-induced problem recognition. B is an example of a customer recognizing a problem (low battery life) on their own and purchasing a solution. C is an example of post-purchase dissonance, where the customer realizes the product they purchased may not be suitable for them. D is an example of a promotional deal, and E is an example of a customer recognizing a problem (worn out shoes) on their own and purchasing a solution.

Which of the Following Statements Describes a Situation in Which