Marketers of products such as mustard, paper towels, and batteries
A)must avoid using mass-media advertising strategies.
B)must use slogans, symbols, and visual image personalities to promote their products.
C)must use personal-selling strategies in order to create a sustainable marketing program.
D)must opt for high-involvement advertising strategies.
E)must avoid sales promotions and publicity.

Question

Quizplus · Accepted Answer

Products such as mustard, paper towels, and batteries are consumer goods that have a low involvement level from the target market. Therefore, marketers must use creative strategies such as slogans, symbols, and visual image personalities to make their products stand out in the market. These strategies can help create brand recognition and differentiate the product from competitors, increasing the chances of consumers choosing that specific product.

Marketers of Products Such as Mustard, Paper Towels, and Batteries