During the live television broadcast of a basketball match, an ad for Humberto's Pizza is aired frequently during the commercial breaks.Jason, who is watching the match on television, expresses annoyance every time he sees the pizza commercial.Humberto's Pizza's commercial is likely to be facing
A)a qualitative degradation.
B)a fear appeal.
C)a wearout.
D)a commercial reactance.
E)a refutation.

Question

Quizplus · Accepted Answer

Wearout refers to the point where a commercial has been aired so frequently that its effectiveness decreases and viewers may even become annoyed or develop a negative reaction towards it. In this case, Jason's annoyance towards the Humberto's Pizza commercial suggests wearout.

During the Live Television Broadcast of a Basketball Match, an Ad