"Pamper yourself with Silk Sheen body lotion.It's better for your skin than Inflame, Genesis, or Dusk body lotions." This headline from a Silk Sheen ad in Belle Ménage magazine is an example of
A)confrontational advertising.
B)two-sided advertising.
C)comparative advertising.
D)a recency appeal.
E)refutational advertising.

Question

Quizplus · Accepted Answer

The headline from the Silk Sheen ad is an example of comparative advertising, as it directly compares its product to other body lotions in the market (Inflame, Genesis, or Dusk). This strategy is used by brands to highlight their unique selling points and differentiate themselves from their competitors.

"Pamper Yourself with Silk Sheen Body Lotion