A two-sided message with a refutational appeal is more effective than a one-sided message because it
A)presents only arguments favoring an advertiser's position.
B)puts the strongest arguments in the middle of an advertising message.
C)inoculates the target audience against a competitor's counterclaim.
D)increases the level of counterargument.
E)is easily understood and accepted by the target audience.

Question

Quizplus · Accepted Answer

A two-sided message with a refutational appeal presents both sides of the argument and anticipates counterarguments while presenting a rebuttal to those counterarguments. This makes the message more persuasive and effective in inoculating the target audience against a competitor's counterclaim. It also increases the level of counterargument, making the audience more likely to engage with the message and respond to it.

A Two-Sided Message with a Refutational Appeal Is More Effective